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5 Reasons Why I Can not Sell My Car at Web-Based Auction.
by
Bryon Blakey
This is a very typical question from people trying to sell your car quickly at an on the net auction. I’m going to create this as a abbreviated article, because it is amusingly simple to satisfy. It is usually one of 5 causes.
1. Your beginning bid is an arm and a leg. People see your automobile at auction, they see that nobody else has bid on it yet, consequently it is an undesirable auto. “If not a soul else prefers it why would I?”. If you carry a reserve price (least amount you’ll take) on your auto or truck then what difference does it make if you get started it at $1.00. I know you may be thinking that “anyone that would bid that low is not serious about buying it”. That will not matter. What matters is when the true buyers see that it is presently at $7,200 with 46 bids they figure it is a desirable vehicle. “Other people like it, it most likely is be top notch.” People are not able to wear Nike tennis shoes because of the quality, they wear them because they saw a different person wear them, simple mob mentality principle.
2. Bad description, pictures and video. If you post a auto with 3 pictures and a few of sentences, congratulations I can assess your future and it is bleak. You won’t sell the motor car. No effort… no reward. You should have at least 15 or 20 images and 2 or 3 paragraphs to adequately describe your car. Also, the more text you have in a description, the more keywords that will kick out in a search engine query. This will hike the amount of traffic you attain to see your auction in the first place.
3. Communication. I can not believe how many times i received an email on one of my vehicles that was posted at an net auction that at the end of their question they state “Please Reply”. What? This tells me that they have experienced asking questions to other sellers and they have gotten no reply. That makes me excited because that means that I’m going to sell my automobile, and for more money and the people that did not reply to the bidders questions will get the opportunity to decide to cheap sell their vehicle or have to re-list it.
4. Timing. If you allow your vehicles auction to end in the middle of a work week during the day, the odds are you will drop off the amount of last minute bidders. Some people will be at work and are not around a pc and others will be wrapped up in their every day routine and completely forget that they were going to bid on it in the first place. Next thing you know, you will be getting an email stating that they missed the auction and was eager to give way more for it than it brought. If you end your auction during dinner time, you will get the exact same reaction. So, it is better to close an auction when you think that your target market will be winding down for the evening. I’m in the Midwest and I try to close my auctions to coincide with the time variance from coast to coast. Usually I end them around 8:00 p.m. Central Time. Again, this maximizes the sum of average folks that have a chance to see the auction end. The close is where the fun is.
5. Your amount is too excessive! I know you have the slickest 2001 Dodge Caravan anywhere and it is worth way more than any book or person would even understand. Truth is, you may be correct, but you will still own your automobile. It just isn’t able to sell. Unfortunately we live on a planet called Earth and we have to abide by principles referred to as reality and these realities have a direct impact on what your motorcar is valued at. Books are just guides and no one will want to give you top price of any book no matter how nice your automobile is. Additionally, availability has a lot to do with pricing your automobile. You may have the nicest 2004 Chevy Corvette, but unfortunately GM made a few more of those cars than just yours. There may be hundreds or thousands of these cars available for sale and this will effect supply and demand aspects of your auction. Do some research, see what other cars are being sold for. Take note I didn’t say what other people are asking for a motor vehicle but what two people honestly agreed upon as a closing price. Then make authentic adjustments to your price. Face it, if you gave the farm for it a few years back, odds are it went down in value (unless of course it was a collectible, muscle car, classic). You will be less anxious if you just sell it an get on with your life time. I’m not saying to dump it. Well this leads me to another point about car pricing. The internet is at hand to a great many of the civilized world. And many of the average folks that are seeking for your specific car are seriously in the market and have done their own research in advance of bidding. If you think that you are the only person that knows what your auto is worth, I’m sorry my comrade, you are sadly mistaken.
Ok, I lied this wasn’t a short article. I just was not able to help myself. These principles are so certain that it had to be said. I have gainfully sold hundreds of vehicles at on-line auctions. There is no black magic formula to selling each one, but if you put some of these principles in play, you will greatly increase your chance of a gain. Go get ’em!
Bryon Blakey has been selling vehicles for over 20 years.
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5 Reasons Why I Can not Sell My Car at Web-Based Auction.